Consumer Insights
We conduct proprietary consumer research to understand consumers and key market trends. The goal is to obtain important learning and insights that can help speed your innovation and product development.
Based on our in-depth research, we know that consumers are especially concerned about the following health and nutrition themes:
- Digestive health and immunity
- Obesity and weight management
- Children's health
Below are a few examples from our wellness research. Please contact us to learn in more detail how our consumer insights can help your Marketing and R&D teams achieve business objectives.
Adults
- Consumers find the concept of products that promote a healthy digestive system appealing.
- 68% Germany
- 62% US
- 59% France
- 54% UK
- Consumers are receptive to a range of products that help boost the immune system through an optimum combination of vitamins, minerals and fibre:
- 73% Germany
- 69% UK
- 67% US
- 65% France
- % of consumers who found products that would help them feel fuller longer, because of more protein and fibre, appealing.
Children
- 55% of US consumers surveyed by Tate & Lyle agreed strongly that they were always thinking of ways to improve their children's diets.
- % of consumers who find products that contain an effective mix of vitamins, minerals, fibre and protein to aid children's development an attractive proposition.
